Monday, 13 January 2020

Say no to fast fashion

Collage of my hand holding a converse in front of a white bedsheet
fast fashion
noun: fast fashion
  1. inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.

While I didn't set any new years resolutions, one thing I'm working towards this year and years going forward is to stop buying into fast fashion and invest in pieces which will stay in my wardrobe for years. This means no more H&M, Zara, Primark, Topshop and other high street stores. I'm 20 years old now, my feet have stopped growing and I highly doubt I'm going to get a growth spurt in the next 10 years, I've been 5'2 since I was 13-14, I know, tragic. I am at a point in my life where I can afford to shop more sustainably and invest in timeless pieces.
The cost per wear formula
The first item in my 'capsule wardrobe' is a pair of Comme des Garçons Play x Converse. I know they are expensive but when you take into consideration the cost per wear and the quality of them, you can justify the price. I have a standard pair of black hi-top converses that I've had for years and worn to festivals, parties, clubbing and for everyday wear but I wanted a nice pair to wear for special occasions or days out. I love high top converses so I know I'm going to get a lot of wear out of these.
Clothing label on a top in Monki that reads, 'Monki Cares'
If you're looking to shop more sustainably in 2020, check out Monki and TALA. Monki isn't completely a sustainable brand but the company is working towards only using recycled or sustainably sourced materials by 2030 and offer garment and textile recycling across all stores. TALA is 100% sustainable and ethical sportswear brand. One thing to note with shopping more sustainably, it's not cheap! Pieces that are sustainable, should not be cheap unless you're buying second hand, as the material will not have been sourced properly and workers will have been exploited in the process of production. 

Another way to shop more sustainably is to buy second-hand clothing on Depop, eBay, charity shops or vintage 'upcycled' stores. 

FREE fast fashion resources to stay informed and take action by Jemima 

What other sustainable brands should I know about? 

(new year, new sign off)

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