Wednesday, 24 June 2020

Pitching to brands as a small blogger

A flatlay against a white bedsheet featuring a MacBook with a brush stroke sticker, a mug of coffee, dismantled camera and calendar reading 'all my planets are dead'
After tweeting, “over the past month, I have started pitching to brands and engaging more with other bloggers. It’s true what they say, don’t wait for opportunities to come to you, GO GET THEM!”, I received an abundance of messages asking me to share any tips and advice on how I have increased my engagement and started pitching to brands as a small blogger. I am no expert so take my tips and advice with a pinch of salt, these are things that I have been doing and have worked for me.

Before you pitch 
At the beginning of March, I looked at my current stats and set myself some milestones. I found that the best way to increase your following is to be engaged. You can publish your content and wait for people to see it or you can actively share your posts by tweeting them out during peak times, posting on Instagram during peak times, using hashtags like #bloggingsgals, #girlboss, #discoverunder1k in the comments section of your post, to make sure your content is seen. If you are using a specific brands product or service, tag them in the post, a lot of the time the brand will like the photo, comment or regram your post, which brings new traffic to your profile. 

Increasing engagement is not just about putting your work out there, follow other bloggers and comment on other bloggers latest posts. @bloggerstribe on Twitter do a comment thread every Friday and Sunday at 8pm where you reply to their tweet with one link to your post and comment on other bloggers posts. Once you have commented on someone’s post, you give their tweet a like and let them know you have commented. This is not only a great opportunity to promote your work but a great opportunity to engage with other bloggers. 

Before I started pitching to brands, I made a media kit on – It is super quick to set up an account and the site is easy to use. If like myself you are not a creative person, there are premade templates and examples which you can use for inspiration or search “media kit” on Pinterest, there are lots of great examples there too.  A media kit should include your blog name, logo (if applicable), a summary of what you write about, your stats and followers e.g. total page views, the number of followers on each platform – that sort of thing. Your audience e.g. gender, location and interests, affiliations and previous work, affiliations you currently have and brands you have worked with in the past, what service you're offering. 

Two other things that I did before pitching to brands were improving my photography (bigger and brighter photos) and setting a schedule (posting weekly instead of fortnightly) to ensure I was being consistent. Consistency is something a lot of brands look for!  

Time to pitch
Pick a brand that you would like to work with, which of their products or services can you use to produce a post, series or whatever it is you would like to use them for. Find out their pr email either by going to their site or sliding into their Twitter or Instagram DMs. If you are successful, they will give you their pr email and you are ready to go. Start with a greeting, keep it professional. Write a few lines telling them who you are, why you are emailing them and what you have to offer them in exchange for their good or service. End the email by stating that you have attached your media kit, outlining your current social stats/page info and that you look forward to hearing from them or something that shows that you are genuinely interested in working with them and would like a response. If you try and fail, just remember that the first three brands I ever pitched to, either did not reply or declined the opportunity to collaborate with me. Do not let a few disappointments stop you from pitching. If you want opportunities, go get them!


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