Monday, 13 May 2019 / 2-4 Hoxton Square, Hackney, London N1 6NU, UK

THINGS I WISH I KNEW WHEN I STARTED BLOGGING

A projected screen in a low light room showing the words, 'blogging 101'
Last Tuesday, I was kindly invited to a blogger workshop hosted by Spot Digital, a London based digital agency, specialising in influencer marketing. I had the opportunity to network with the team and other bloggers while being 'talked through the best blog layouts, SEO tips, media kits and general do's/dont's of working with brands'. 

I found this event to be extremely helpful and I wish something like this had been around when I started my blog many years ago. I thought it would be helpful to write a post on what I learnt at the event and hopefully help anyone thinking of starting a blog, beginners or those who've been doing it for years, there's always room to learn something new and improve our sites. 

A CHECKLIST FOR YOUR SITE
  • Is your site visually appealing?
  • If a brand wanted to contact you, is your contact page accessible? Is your email address professional?
  • Is your navigation bar split into categories?
  • Do you have a short blurb telling visitors and potentially brands wishing to collab, who you are? 

"Prioritise your blog over your socials. Socials e.g. Instagram should support your blog, not replace it" 

A CHECKLIST FOR YOUR SOCIALS
  • Is your real location visible on your site and socials?
  • Use hashtags correctly, mix them up with each post, don't copy and paste and keep a spreadsheet
  • Use different fields of hashtags ranging from high ranking ones e.g. 104k posts to low ranking ones e.g. 400 posts, to guarantee you're being seen 
  • Don't buy followers or bots, pretty self-explanatory but you can spot fake engagement, likes and followers from a mile away. Don't do it and don't be tempted to!
  • Post regularly and consistently. What days are you going to publish new blog posts? Are you posting on Instagram daily? I heard from a Youtuber that according to Instagram, you should post daily or twice a day to grow. This is something I need to work on
  • Engagement is the most important thing (even for micro-influencers, you can have a small following but have a high engagement rate)
  • Stay on brand and professional throughout your socials, everyone knows everyone in this industry
  • Quality over quantity. Don't post for the sake of posting!

A CHECKLIST FOR YOUR SEO
SEO is short for search engine optimization, it is the practice of increasing the amount of traffic to your website through search engine results.
  • Update old posts with current dates, information and images. Tag old related posts to your new posts e.g. if you're going to Italy and it was on your travel bucket list, link the post so that it can gain more traffic 
  • If you're using Wordpress, optimise metadata. The Yoast plugin makes it easy for you to control titles, meta descriptions, set your targeted keywords and track how often you're using them
  • Compress images before uploading and add alt text to your images 
A self-discovery, a lot of us have been using ALT text wrong. ALT text is supposed to be used to describe the image and make your post accessible to those who are visually impaired and rely on screen readers.
  • Aim for posts to be a minimum of 500-750 words 
  • Proofread your posts. Install Grammarly onto your desktop and read posts back to front to make sure it flows
Improving your SEO will improve your DA. DA is how well a website will rank on search engines. The higher your DA, the more likely your site is to appear on the first page of search engines.

A CHECKLIST FOR YOUR MEDIA KIT 
A media kit is CV for your blog and can be used when pitching to brands. Below is my old media kit and an example of what a media kit should roughly look like:
A media kit created using canva
  • Have you included blog details? Your name, URL, your niche
  • Are your social media links and stats up to date? Try to update them monthly
  • What services do you have to offer? Personal posts, reviews, collabs, social media packages, unique content. 
  • Don't give a price, just say what you offer. You can discuss how much you charge for your services via email as it may vary from brand to brand and as your stats increase
  • Have you included an overview of the brands you've worked for? Get some testimonials to strengthen your pitch
Sites that you can use to create a media kit that offer free templates: Canva, Powerpoint & Word 

DO'S AND DON'T FOR WORKING WITH BRANDS
  • Read pitch emails thoroughly and don't respond until you properly understand what is being asked of you
  • Respond to emails even if you're declining
  • Don't wait until last minute to cancel
  • Avoid burn bridges with brands via social media
  • Avoid gossiping about collaborations via social media. Everyone knows everyone in this industry 

"Closed mouths don't get fed. Email brands and pitch your ideas" - Marissa

The last piece of advice we were given by Spot Digital is to be yourself. Sounds cliche but don't copy what everyone else is doing and create artifical content just to fit into the blogosphere.

Fran
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